The best materials don't always get chosen
Because no one can see how they compare.
Side-by-side performance comparisons. In real buildings. For the products that actually win specs.
Side-by-side comparison
Reverse Brick Veneer
Lightweight
7.0 ★
Star Rating
6.3 ★
31 t CO₂e
Embodied Carbon
23 t CO₂e
1,045 kg CO₂e
Operational Energy
1,229 kg CO₂e
11,000+
Building performance predictions generated
~1,100
New simulations every month
Real-time
Building physics — tailored to your materials, climate, and story
Trusted by manufacturers, government programs, and industry leaders
THE CHALLENGE
Why material decisions are harder than they should be
Choosing the right material isn't simple. It's not just about cost or a single metric — it's about balancing:
- Energy efficiency
- Thermal comfort
- Embodied and operational carbon
- Long-term performance over decades
Each decision affects the others. And most of this isn't visible early in the design process.
WHAT HAPPENS IN PRACTICE
To simplify, decisions rely on:
Rules of thumb
Isolated metrics
Static datasheets
But these don't show how a home actually performs as a system.
THE RESULT
Important trade-offs are missed. And materials that perform better over time aren't always recognised early.
This is where the story changes
What if your product didn't need explaining?
What if it could prove itself — instantly, visually, in context?
FROM ASSUMPTION TO EVIDENCE
Turn your product into an interactive experience
Give your audience the ability to explore, compare, and understand your material the way buildings actually behave. Not in theory. Not in PDFs. In real performance.
Select a building type
Choose a preset matching the climate zone and construction type. The engine loads the right parameters automatically.
Configure materials
Swap insulation, glazing, and wall assemblies. Compare your product against alternatives in seconds.
See the impact
Energy use, embodied carbon, and lifecycle emissions — calculated in real time, side by side.
Make it undeniable
Clear, evidence-based results that specifiers can use to justify material decisions.
CASE STUDY
Why Think Brick chose Hubble
THE REALITY
Brick has always delivered strong performance — thermal mass, durability, long-term efficiency. But in a world of fast decisions and simplified comparisons, those benefits were being overlooked. Lightweight systems were easier to explain. Brick was harder to quantify.
And in early-stage design — simplicity wins.
THE SHIFT
Think Brick didn't need better performance. They needed better visibility. So they built a Home Comfort Calculator with Hubble.
Now, instead of explaining brick — they show it.
THE RESULT
- Transforms brick from a "traditional choice" into a performance-led decision
- Equips specifiers with evidence they can defend
- Shifts conversations from upfront cost to lifetime value
Brick is no longer a harder story to tell — it's the clearest one in the room.
KEY PERFORMANCE OUTCOMES
Cuts heating and cooling demand
Brick's thermal mass absorbs and releases heat slowly — reducing reliance on mechanical systems across climate zones.
More stable indoor temperatures year-round
Thermal mass dampens temperature swings, delivering measurably better comfort without additional energy input.
Offsets upfront carbon through long-term performance
A 100+ year lifespan means fewer replacements, less waste, and a net carbon benefit over the building's lifecycle.
FOR MANUFACTURERS & INDUSTRY BODIES
Your material deserves to be chosen
Not because of marketing. But because it actually performs better. Hubble gives you the platform to prove it — at the exact moment decisions are made.
Get specified earlier in the design process
When architects can model your material in feasibility studies, you're in the conversation before competitors even know about the project.
Reduce reliance on sales teams and PDFs
An interactive calculator does the work of a technical sales call — 24/7, on-demand, at the specifier's pace.
Become the default in feasibility studies
When your product is the one with live performance data, it becomes the benchmark others are compared against.
Make your performance undeniable
Every result is powered by NatHERS-aligned building physics. No assumptions. No greenwashing. Just evidence specifiers trust.
Stop losing specifications to
better storytelling
Start winning them with better evidence. Show your customers exactly how your material performs — and make it the obvious choice.
- No upfront cost
- Live demo with your materials
- Fully white-labelled
GET STARTED
See your material in a live demo
Tell us about your materials and we'll show you exactly how they'd appear in a branded calculator — with your data, your branding, and your audience in mind.
This takes 15 minutes. No prep required. We'll do the heavy lifting.
- No obligation — zero cost to explore
- Live demo using your specific materials
- White-label options — your brand, your domain
We'll respond within 1 business day.